Emporio's maze-like alleys are refreshingly untouched. Wander through its Kasteli (castle quarter), where stone houses and arched pathways make you feel like you've stepped into a medieval film set. Very few tourists bother to explore it-those who do are richly rewarded.

Santorini is small but hilly-perfect for e-biking. Join a cycling tour that winds through vineyards, small chapels, and quiet backroads between Megalochori, Akrotiri, and Perissa. It's a surprising way to feel the island's pulse beyond the cliffside glamour.

Yes, it's a real thing. Located in Vlychada, the Tomato Industrial Museum tells the fascinating story of Santorini's once-booming tomato paste industry. Set inside a restored factory, it's quirky, informative, and a window into a forgotten chapter of island life.

Santorini's volcanic soil produces some of Greece's best wines-but skip the big names and head to smaller, family-run wineries like Gavalas, Hatzidakis, or Koutsoyannopoulos (which also has a wine museum in a cave). You'll taste rare varietals like Assyrtiko and Mavrotragano-and meet the winemakers themselves.

Most people rush to Akrotiri, but few visit Ancient Thera, the hilltop ruins of a city inhabited by Romans, Byzantines, and more. The view alone is worth the early hike. Go at sunrise for cooler temps and total solitude-it's magical.